REVIEW · SIERRA MADRE TOURS
ATV Tour Rio Cuale Sierra Madre Mountains and tequila tasting
Dusty fun in the Sierra Madre starts here. This is an ATV route that moves from Puerto Vallarta streets into the Río Cuale valley, then climbs higher into the Sierra Madre for big views over Banderas Bay. You’ll also get a nature-heavy ride through lush areas, with a decent chance of spotting wildlife like iguanas.
What I like most is the combo of guided ATV adventure plus the optional waterfall lagoon swim when conditions allow. Most rides run about 3 hours, and with a small group you are not stuck for ages waiting around. One drawback to keep in mind: the waterfall stops are seasonal and depend on rainfall, so plan for the possibility that you might not get the full water experience.
Key highlights you should care about

- Río Cuale to Sierra Madre, with viewpoints over Puerto Vallarta and Banderas Bay
- Safety-focused guides (many praised how Gonzalo, Angel, Oscar, and Scarlett kept the ride under control)
- Helmet, goggles, and bandana included, so you can look less like a human dust collector
- Waterfall lagoon swim is weather-dependent, sometimes replaced with a detour when the river is dry
- Tequila tasting included, with a Mexico-cuisine restaurant stop, and optional alcoholic drinks for 18+
- Group capped at 20, so the ride usually feels organized instead of chaotic
Other quad and RZR runs into the sierra
- Private Tour: Puerto Vallarta ATV Adventure
★ 5.0 · 1,100 reviews - Private ATV tour with waterfall and Tequila tasting
★ 5.0 · 892 reviews - Sierra Madre ATV Adventure from Puerto Vallarta
★ 5.0 · 809 reviews
From Cool Rentals to the Río Cuale: the early warm-up
I like tours that start moving quickly, and this one does. You meet at Cool Rentals & Tours at Av México 1278, 5 de Diciembre, Puerto Vallarta. It’s also described as near public transportation, which matters if you’re not set on taxis from every stop.
Check-in is straightforward. You’ll handle the usual release of liability, then get your safety gear: helmet, goggles, and bandana. These are not just for show. ATVs kick up real dust once you get onto dirt roads, and goggles plus a scarf help you keep your eyes and mouth from turning into a salt-and-pepper seasoning.
The first leg often includes driving through town. Reviews describe it as manageable with the guide directing traffic and keeping the group moving together. This matters if you’re nervous about switching from “I drive a scooter sometimes” to “I’m now piloting an ATV in a line.”
ATVs, gear, and who can drive (and who rides)

This tour is built for people who want adventure without needing a racing license. But you do need to follow the rules for driving.
Here’s what the tour data says:
- Drivers need a valid driving licence, and drivers must be 18 or older
- Minimum passenger age is 8
- ATV weight limits:
- Single ATV up to 170 kg (375 lb)
- Double ATV up to 250 kg (550 lb)
- Children must be accompanied by an adult, and the accompanying adult accepts responsibility
- Alcohol rules are clear: alcoholic drinks are only for travelers 18+
Minors get non-alcoholic drinks
What this means for you in real life: if you’re booking for a family, plan roles early. If you’re over 18, you can drive. If not, you’ll still enjoy the ride as a passenger. And if you’re traveling with kids, this is one of those tours where the guide’s pacing and formation really affects the stress level.
Climbing the Sierra Madre: the ride that gives you your money’s worth

Once you leave the city streets, you start earning the view. The route follows along the Cuale River and then works its way into the Sierra Madre Mountains. Expect rugged trails, crossings that can include riverbeds, and segments that feel rougher as you go higher.
This is where reviews strongly align: the ride is fun, dusty, and often paced in a way that keeps beginners comfortable while still giving adrenaline. Many people called out the guides for being patient and safety-minded. Names that came up include Gonzalo, Angel, Oscar, and Scarlett. So yes, you’re not just handed keys and told good luck.
One thing to know about how the ride is managed: a few reviews mention riding in a single file line close to the person ahead, at moderate speed. If what you want is to rip across open terrain with zero restrictions, this may feel too controlled. But if you want an experience that feels safe enough to relax and enjoy the scenery, that controlled pace is often exactly the point.
More of the mountains behind the beach
Views over Banderas Bay you can actually stop for

This isn’t only about dirt roads. You’re also getting panoramic scenery of Puerto Vallarta and Banderas Bay. That “stop and look” time is part of why I think the tour works for a wide range of travelers, including people who are not trying to post speed records.
You may also get extra detours depending on the day. One review notes that the river was closed due to dry conditions, and the group took a detour to a viewpoint in the Sierra Madre instead. That’s the kind of practical flexibility that turns a potentially disappointing weather day into a still-good photo day.
Waterfall lagoon swim: seasonal, so bring a Plan B mindset

This is the big question mark: the waterfall lagoon swim. The tour describes it as seasonal and dependent on rainfall levels. In other words, you should expect some days to feel like a movie scene, and other days to feel like a “nice splash if conditions allow” situation.
If rainfall has been good, you’ll have time to swim in a waterfall lagoon. Reviews describe it as refreshing and fun, plus a chance to cool off after the dust and climb. If rainfall has been light, you might not get the same water stop, and the route may shift to other roads or viewpoint time.
My practical advice: pack like you might get wet, but don’t count on it. Bring dry clothes in a small bag you can secure, and keep your phone in something you trust for water and mud.
Tequila tasting and Mexican cuisine: how to make the most of the finale

The tour finishes with food options and a tequila tasting. Alcohol is part of this, but it’s age-restricted: 18+ for alcoholic pours, non-alcoholic for under 18. The tasting is included, and the restaurant stop is part of the experience, even though lunch itself is not listed as included.
Here’s the balanced take from what I see in feedback patterns:
- The tequila tasting itself gets positive attention, and some people said they learned a lot and found a favorite.
- The restaurant stop is described as beautiful and in the mountains, with options to buy food and drinks.
- But the tequila-selling side can feel commercial. One review mentioned bottle pricing and suggested skipping the high-ticket bottle purchase and enjoying the tasting, then moving on.
So how do you shop smart?
- Treat the tasting like the activity, not like a store event.
- If you want tequila, do it with your brain turned on. Compare in local shops later, and only buy what you truly want.
- If you’re not drinking, you can still enjoy the tasting experience, and the tour data confirms you’ll be served non-alcoholic drinks if you’re under 18.
Also, watch for restaurant photo and paperwork upsells. Some reviews mention ID checks at the restaurant and that they recorded driver licence numbers. That means you should bring your ID and accept that you may need to show it again at the food stop.
Safety, pacing, and the small-group factor

A max group size of 20 travelers is a big deal. Smaller groups typically mean fewer bottlenecks when you stop, regroup, or pass through town. Reviews also repeatedly praise guide communication, patience, and safety awareness.
Safety signals you can expect based on the info and feedback:
- Guides coordinate traffic so the group can move through streets safely
- You’ll ride with a guided formation rather than free-for-all chaos
- You get the core eye-and-face protection gear before you head out
Pacing is mixed, and that’s normal for ATV tours in real life. The day is short, around 3 hours, so you may spend more time than you expected at stops for drinks, swimming, or meals. One review felt the ride time was less adrenaline-heavy than expected because of line spacing and restaurant time. Another person loved the variety.
My honest read: this tour is best if you want a mix of thrill and “take in the view” moments. If you want long, high-speed dirt time only, look at more specialized off-road options.
Price and value: is $77.66 actually a good deal?

At $77.66 per person for about 3 hours, the value mostly comes from what’s included:
- Tequila tasting
- Waterfall swim when available
- Helmet, goggles, bandana
Not included:
- Tips
- Lunch
For many people, that combo is exactly what they want: one ticket, one guide, gear handled, and a finish that feels like Puerto Vallarta nightlife culture meets mountain adventure.
Where value gets tricky is when you spend a lot on extras. Several reviews mention restaurant spending and note that card use may require extra steps like showing ID. Also, there are photo add-ons. One rider reported high pricing for digital copies of photos, and another complained about photo delivery delays.
My take: the base price is fair if you’re okay with optional shopping at the end. If you want a totally no-surprises day, set expectations now:
- Decide your food budget before you arrive.
- Skip any “buy all photos” pressure.
- If you purchase photos, keep your receipt and note delivery windows.
Photo sales and ID paperwork: quick heads-up before you go
ATV tours often come with photographers, and this one has that vibe too. One review describes a motorcycle photographer who followed along, then offered digital picture pricing that sounded steep. Another review complained about missing photos and lack of communication, so the safest move is to treat photo upgrades as optional.
Also, be ready for ID copying. One review says they were told they needed copies of IDs or passports for police, and that it was not communicated beforehand. Even if that’s not always how the day goes, it’s smart to bring a valid ID and keep it accessible. It reduces stress if paperwork appears at check-in or during the restaurant stop.
Who should book this ATV plus tequila tasting tour?
I’d point you toward this tour if you:
- Want a guided ATV experience with safety-minded pacing
- Love mountain views and want more than just a beach day in Puerto Vallarta
- Have mixed experience levels in your group (beginners and more confident riders can both enjoy it)
- Don’t mind that the waterfall swim is seasonal, not guaranteed
I’d think twice if you:
- Want nonstop, high-speed ATV action with zero waiting time
- Are very sensitive to time spent at stops like tequila and restaurants
- Are not okay with optional photo upsells or possible ID checks at certain stops
Should you book this tour?
Yes, you should book it if you like the idea of climbing into the Sierra Madre, getting real views over Banderas Bay, and ending with a tequila tasting in a mountain setting. The price feels fair for what you get, and the best part is the guided safety and overall organization, with guides like Gonzalo and Angel specifically called out.
Book with two expectations set:
1) The waterfall lagoon swim depends on rainfall, so you’re really booking the adventure first.
2) Plan for a few extra stops and optional spending at the end.
If you go with that mindset, this tour is a fun, practical way to see Puerto Vallarta from the road to the views.
Vallarta by the Measure
- Puerto Vallarta Best Zipline Canopy + Tequila and Speed Boat Ride★ 5.0 · 3,786 reviews
- Food & Mixology Tour:Tequila,Tacos, Mezcal and Agave Cocktails★ 5.0 · 1,884 reviews
- Private ATV tour with waterfall and Tequila tasting★ 5.0 · 892 reviews
- Finca 18 Puerto Vallarta Tequila Tour + Chocolate Pairing★ 5.0 · 393 reviews
- Connoisseur Tequila Tasting★ 5.0 · 263 reviews
Behind the Beach: The Sierra
- Sierra Madre ATV Adventure from Puerto Vallarta★ 5.0 · 809 reviews
- Horseback Riding Tour in Sierra Madre from Puerto Vallarta★ 5.0 · 349 reviews
- Private Tour: ATV SIERRA MADRE rivers with Tequila Tasting★ 5.0 · 133 reviews
- Hot Springs and Villages in the Sierra Madre for 4 hours★ 5.0 · 87 reviews
- RZR(Side by Side) Tour Rio Cuale Sierra Madre Mountains & tequila★ 5.0 · 67 reviews
More Throttle in the Sierra Madre
- Extreme Adventure, Wildest Bridge, ATV & Ziplines★ 5.0 · 3,179 reviews
- Private Tour: Puerto Vallarta ATV Adventure★ 5.0 · 1,100 reviews
- Private ATV tour with waterfall and Tequila tasting★ 5.0 · 892 reviews
- Sierra Madre ATV Adventure from Puerto Vallarta★ 5.0 · 809 reviews
- ATV and RZR Jorullo Bridge Experience in Puerto Vallarta★ 4.5 · 528 reviews
Just added around Puerto Vallarta
Sierra Madre Tours, from the top.
★ 5.0Sierra Madre ATV Adventure from Puerto VallartaFrom $81809 reviews
★ 5.0Horseback Riding Tour in Sierra Madre from Puerto VallartaFrom $103349 reviews
★ 5.0Private Tour: ATV SIERRA MADRE rivers with Tequila TastingFrom $82133 reviews
★ 5.0Hot Springs and Villages in the Sierra Madre for 4 hoursFrom $19287 reviews
★ 5.0RZR(Side by Side) Tour Rio Cuale Sierra Madre Mountains & tequilaFrom $13667 reviews
★ 4.5Sierra Madre Horseback Riding and ATV TourFrom $15035 reviews
★ 5.0Horseback Riding Experience in Sierra Madre MountainsFrom $11933 reviews
★ 5.0Sierra Madre Horseback Riding and Zipline with Lunch IncludedFrom $14728 reviews






